e Cycle | My Site 1

e-bike sharing system

e-Cycle

About e-cycle

The Canadian born company, eCycle is an e-bike-sharing system that provides Electric bikes to people to use within various city locations situated across Canada. eCycle consists of multiple interconnected stations whereby people can exchange e-bikes to rent, based upon a given time frame. The ‘docking’ stations, which are interspersed across the city core, provide convenient drop off and pick up locations to those with few mobility alternatives.

OVERVIEW

Stakeholders Needs

Up until now, eCycle users have only been able to locate available bikes and rent from the station kiosk.

The stakeholders would like an App created for the eCycle e-bike-sharing system so users can:

Sign up/log in order to track and save user data
Be informed on ‘How to rent an eCycle’. (onboarding)
Be informed of the benefits of using e-bikes. (onboarding)
Be informed of the safety rules and regulations (e.g., helmets and road safety) of riding an e-bike. (onboarding)
Locate eCycle stations based upon a user's location on a map and view on a list
Be informed on how many e-bikes are available at any given station on a map view on a list.
Rent an available e-bike at one of the stations.
View a Ride History
Search for a station
Unlock the bike using the app
Choose the length of time the user will rent the e-bike for a specified price:

30 mins = $3.00
1 hour = $5.00
24 hours = $10.00

Pay for the rental
Receive a 10-digit code from the App to unlock a bike. You have one hour to get to pick up your bike. The code unlocks the bike and starts the user's ride. The user returns the bike to any one of the other stations. This will end the ride.

Problem Statement

So far, Cycle users have only been able to find available bikes and rent them from the station kiosk. By the way, users can not use the features such as remaining time, finding other stations or a place to park the bike, reserve a bike, and other features that an application can provide users.

Goal

To improve and facilitate the process of renting e-bikes, stakeholders of Cycle have suggested the development of an application so that users can have a more enjoyable experience of using e-bikes and address their previous concerns. Including features such as showing the remaining time, the number of available e-bikes and docks at stations, and the possibility of booking bikes in advance, are among the solutions that intend to encourage users to use more of these facilities.

THE PROCESS

Our two months design sprint was divided into five stages:
It should be noted that iteration is essential at every stage.

EMPATHIZE & DEFINE

I conducted research to better understand the state of the market and the needs of my target audience before starting to solve the challenges.

As a result, the study began with three phases:

User Research
Persona
Storyboard

User Research

We conducted field research, creating a persona, a storyboard and a competitive analysis to gain an understanding more about the users.

Persona

Storyboard

PLANING & IDEATE

We started to evaluate the issue in order to identify potential remedies after carefully evaluating the circumstance and establishing the appropriate goals. We checked the method of solving the problem by other competitors and in this way we found out their positive and negative points.

Competitive Analysis

I conduct a competitive analysis in 4 steps:

Identify our competitors
Gather information about our competitors
Analyze our competitors’ strengths and weaknesses
Determine our competitive advantage

User Flow

I started creating the user flows to take user demands into account.
A consumer-grade UX and UI are built on this user flow that is focused on the human being.

I use user flow to clarify the user procedure. Evaluation and optimization of the user experience are aided by information structuring and user flow development.

PROTOTYPE & DESIGN

Brand Guide

Low- Fidelity Wireframe

DELIVER & LUNCH

High-Fidelity Wireframe

REFLECTIONS

What did I learn?

The end of a UX/UI design project is an opportunity for reflection, learning, and growth. It provides us with the information we need to make informed design decisions and improve the user experience in future projects.

User insights: I gained a deeper understanding of the target audience and their needs, behaviours, and preferences. This informed my future design decisions and ensured that my designs were more user-centered.

Design process: I reflected on my design process and identified areas where I could improve. This included changes to the way I approached problem-solving, the tools I used, and my collaboration with other team members.

Design decisions: By analyzing the end-result of the project, I evaluated the design decisions I made and determined what worked well and what I could have done differently.

Feedback: User testing and feedback provided valuable insights into what worked well and what didn't. This informed my future design decisions and ensured that my designs were more effective.